Blog Archives - Kristie J Mathews

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How Wakelet Can Help You With Content Creation – A Must Have Tool

I found this application about a month ago and thought it would help me organize topics for content creation. It’s called Wakelet. You can get your own free account at https://wakelet.com. Wakelet has proven to be a worthwhile application and one I am using every day. Below is a quick demo for you.

What is Wakelet

Wakelet is a free visual content platform helping people, businesses, and academic institutions organize and curate their online information so it is easier to find and share. It is an incredible user-generated content curation engine.

There are already a number of very good content curation (bookmarking) sites on the web such as Scoop.It and Pocket.

Wakelet allows anyone to assemble collections of links, videos, and images on any topic they like. The idea with Wakelet is to enhance traditional Google search results with topic-based curated collections. 

🆓Free Marketing Tools To Get More Traffic To Your Social Sites🌞

Do you want to get more social media traffic?  Who doesn’t right? In this blog post, you will learn about six free marketing tools that will get more social media traffic to your social sites.

The free marketing tools I’m about to share with you are essential for being more productive so you have more time to work with your clients and engage more with your followers.

Don’t underestimate the power of these tools because they are free.  They will easily provide adequate service that will save you hours of repetitive work.  They are essential for the solopreneur and small business owner.

Hootsuite and Social Pilot

The first set of free marketing tools are Hootsuite.com and Social Pilot.co.   Both of these tools are social media management systems. They help you keep track and manage your many social network channels.  Hootsuite.com has both a free and subscription-based service.

The free version allows you to manage 3 profiles and schedule 30 messages.  The system will post your messages at the times you have chosen.   For a professional level subscription, you can manage 10 profiles and have unlimited scheduling.   One of the most appealing features of Hootsuite is the bulk scheduler.

If you have a lot of posts you can upload them all in one .csv file saving you hours of time from posting your messages manually.

Hootsuite has been around for several years and is widely known throughout the industry.  However, I discovered Social Pilot.co and prefer it over Hootsuite.

Social Pilot works much like Hootsuite.com, however, the bulk scheduler is far superior to Hootsuite.   Unlike Hootsuite, Social Pilot allows you to schedule your messages in bulk along with an image which is a huge time saver.

In Hootsuite, you must manually add your images after uploading your messages.   To upload images you will need to attach a link to your image which is easily done on sites like Imgur.com

Once your image has been linked add your image URL to your .csv file and upload it to Social Pilot and you are good to go.

Social Pilot offers a free 14-day trial and then after you will need to subscribe to one of their service plans.  The professional plan at $25.00/month will be sufficient for most home based marketers.  Start your free trial period here.

Chatbots

What is a chatbot?  A chatbot is an artificial intelligence (AI) software that can simulate a conversation (or a chat) with a user in natural language through messaging applications, websites, mobile apps or through the telephone.  Chatbots are widely used and for good reason.

They have open rates of up to 90% over email that has around a 10% open rate.   For this reason alone is why you should use chatbots in your business if you are not already doing so.

There are many chatbot vendors and many offer free services along with paid plans.  I have found the free subscriptions offer sufficient applications to allow you to build a robust list.  Once you start generating revenue from your chatbot list you can then upgrade to a paid plan.

I recommend both Many Chat and Mobile Monkey.   They are great services and both offer a robust free service.  Their tutorials are easy to understand which makes set up a breeze.   The one difference between the two services is that Mobile Monkey can establish communication with the follower in the comment section of the post.

This one feature is why I lean towards Mobile Monkey.  As of this writing that feature is not available with Many Chat.   Another advantage of Mobile Monkey is the cost of their training program.

There are many marketers offering Many Chat training for upwards of $297.00 for approx 8-10 hours of training.

However, with Mobile Monkey, you can buy their training for $19.99 and receive 12 hours of training.  The training is taught by Issac Rudansky a best selling author and founder of Adventure Media.   Issac is sought after by large corporations to develop their chatbots.

Once you learn how one chatbot works, it’s easy to learn another providers system.   For the cost of entry, and the added feature of comment engagement I recommend Mobile Monkey.   Get your free Mobile Monkey account here.

Buzzsumo

Buzzsumo is a powerful online tool that allows any user to find out what content is popular by topic or on any website.   It also gives you the ability to quickly identify who the major influencers are.

Buzzsumo helps you find great content ideas by comparing your keyword ideas and more.  Just enter your domain, another domain and see what is being shared socially.   You can also find influencers related to particular topics and get alerts based on keywords, brand name, links, author name or domain.

Tracking competitors is a breeze as Buzzsumo will analyze their content and show how well the public like it.  Check out Buzzsumo here.

Keywords Everywhere

Last year I found out about Keywords Everywhere and have become a fan of the Keywords Everywhere Tool. Through testing many different keyword research tools, I find myself coming back to this one.  It is easy to use and convenient. If you aren’t familiar with Keywords Everywhere it is an extension that is available for both Chrome and Firefox that displays the search volume for keywords right in Google’s search bar.

My favorite feature about the Keywords Everywhere tool is that you can quickly get the search volume for any keyword by going directly to Google and typing it in. Technically, you don’t even have to search for the keyword. The tool displays the search volume for that keyword in the Google Autocomplete section, as well as lists additional keywords.

In the example below, you’ll see the search volume for the keyword “hotels in Las Vegas”. It also displays the cost-per-click (CPC) of the keyword and competition data.

Once you search for a keyword in Google, the tool will also display Related Keywords on the right-hand side of the search results. The keywords displayed in this widget are phrases that people often search for in addition to the keyword that you searched. Then, if you scroll all the way to the bottom of the search results, you’ll find even more keyword suggestions. These are searches that also relate to the search you made.

Keywords Everywhere is free to use. There is no monthly or yearly commitment and it provides the same data as Keyword Planner. The data that is pulled through Keywords Everywhere is the same data that is released by Google. All you need to do to set up this tool is to download the extension and then you’ll need an API key that will be sent to you by email. Once you have received the key all that is left is validating it and you’ll be set to search for as many and all keywords that you want.

Hello Bar

What is a hello bar? A hello bar is a great alternative to using a pop-up, an option that is unpopular with so many. Hello bars are less obtrusive, yet they are constantly on display. This means you can present a specific message to your visitors, without distracting them from your regular content.

Hello Bar the company provides a standalone plugin designed to be used with WordPress, Wix, or other webpages. It can add custom lead capture tools such as hello bars, pop-ups, pages, or messages to a website.

Hello Bar is easy to use and only requires one line of code added to a website to get started. They offer the traditional hello bar as well as other types of widgets. Additional features include reviews by experts, A/B testing, targeting, email integration, and assistance with GDPR compliance.

Hello Bar offers pricing tiers.  Their free account has some limitations from the paid version but does allow an unlimited amount of subscribers.  It is perfect for entrepreneurs on a tight budget who has a small list or is just starting to build one.

You can get a hello bar up and running in just a few minutes.  Get your free account here.

Boost Your Facebook Posts

This is the only strategy that requires you to spend some moolah.  Recent changes to Facebook’s News Feed algorithm has made it nearly impossible to get your content in front of the eyes of your target audience.

To counter this the smart thing to do is to allocate a budget for promoting content to ensure your posts are reaching the right people at the right time.

Before you push that boost button on your Facebook page I recommend you create a “promoted post” using Facebook’s Ad Manager.   Why use a promoted post in Ad Manager?

With Ad Manager, you’ll be able to expand your content’s reach while capitalizing on better targeting, more features, and higher contention for space via Facebook’s ad auction.   This method gives you more control on who sees your message and when.

A regular “Boost” is easy and your content reaches more people than it would have organically. But the truth is that, unless you’re lucky, the majority of those extra viewers aren’t likely to respond to your content in a way that’ll make the investment in the boost worthwhile.

Taking the extra step to promote posts through Ads Manager can go a long way in terms of results, so I highly recommend it.

Conclusion

All the tools mentioned here will help you time.  And, by saving time you are saving money.   The more time you have available for building offers and serving your clientele is like money in the bank.   If you prefer to watch a short video about these tools you can watch it here.

⛔️Warning! You’re Losing Money By Not Using Customer Avatars👩

Warning! You’re Losing Money By Not Using Customer Avatars.  “When you market to everyone, you’re marketing to no one”. This is a common mistake made by all marketers starting out. I made the same mistake too. But, when I started speaking to my avatar, it was like magic. In this video, I’ll share how to create your customer avatar.

 

 

 

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🤔Is Blogging Still A Thing In 2019?

Is blogging still a thing in 2019?  Should you continue to blog?  Is it a good time to start a blog?  With over 1 billion blogs on the internet in 2019, these are good questions to consider.

I believe blogging is still a thing in 2019 and will continue to do so.  But, I am making changes to how much I blog.  Here are a few tips that I am implementing now.   If you want to improve the performance of your existing blog or considering starting one this year these tips should help you get better results.

Focus on Quality

This is the most important tip of all the tips I’m sharing in this article.  You must produce quality content.  With over a billion blogs on the internet, there are literally hundreds of thousands of blogs posts written every day.

There is way too much content on the web for anyone to consume.   Gosh, I think the calculation is that 1 out of every 7 people on this planet has a blog!   That’s unreal, isn’t it?

When focusing on quality think about writing about new and unique content.   You want to write about stuff that is not already on the internet.

Write content that answers many of the questions in your keyword search.   Google is great for presenting the questions others are searching for.   So, write answers to those questions too.   The more relevant content you can write about you will have a greater chance of getting a good ranking.

Writing good content takes time.  Rather than just putting out content for the sake of putting out content, take the time to write quality content.  If it takes a week or  2 weeks so be it.

Respond to comments

Now that your content is written and published be sure to respond to any comments you receive.  Your blog is one of your communication channels.   It would be inconsiderate to not reply.   If someone asks a question, answer it.  And if there’s not much of a comment, just say thank you!

Lastly, end your blog post with a question mark and not just a question statement.   Ironically, the actual “?” mark will increase your engagement.

Include the words YOU and I

Using the words YOU and I will make your blog post feel more like a conversation.   I’ll give you an example.  This is just made up for this post.  “Wouldn’t you love to get more engagement on your blog?  I know I would.  People say it’s hard to get people to comment, but it’s not that hard to do.  Today I’ll show you how to do that.”

Include Calls To Action

Include calls to action (CTAs) in your blog.   A good place to do this is in a sidebar widget.   These eye-catching widgets can be used to invite people to your webinars or a promotion.   The use of sidebar widgets are known to increase your conversions.

Collect Emails

Build your list by collecting emails.    You may have heard that email open rates are on the decline and some even tout email lists is no longer relevant.   That cannot be farther from the truth.   Anyone in sales knows that the money is in the list and if you don’t have a list you won’t last.

You must collect emails for the survival of your business.  There are many free email capture plugins that will help you collect emails.    Your WordPress theme like Thrive Themes have plugins designed to work with that particular theme.

There are other plugins are well like Hello Bar that is simple and easy to use.   Search for a plugin that’s best for your site and get started.

One of the best ways to get emails with your email capture plugin is by offering a lead magnet.  A lead magnet is when you offer something of value like a free ebook or a free checklist that is relevant to your topic.  Most people are glad to give you their email when they feel they are receiving something of value.

Include Push Notifications

Push notifications are a great way to get people back to your site and grow your list without collecting their email address.   Services like Subscribers is a great push notification tool to use.   You have probably seen these in action.

Have you ever noticed that little box that pops up in the lower corner of your computer screen notifying you of a new blog post? One way people use push notifications is when they release a new blog post.  They are also used to promote a product or a service.  All you need to do is give a quick click and within seconds all your subscribers know of your notification.

Leverage Chatbots

What is a chatbot?  A chatbot is an artificial intelligence (AI) software that can simulate a conversation (or a chat) with a user in their natural language through messaging applications, websites, mobile apps or through the telephone.

Most chat bot companies offer a free version of this remarkable tool.  Chatbots get incredibly high click-thru rates of nearly 100% whereas email is about 10%.  Chatbot applications streamline interactions between people and services, enhancing customer experience.

At the same time, they offer companies new opportunities to improve the customers’ engagement process and operational efficiency by reducing the typical cost of customer service.

So is blogging still a thing in 2019? YES!   But, blogging has changed.   It’s not like it used to be by just putting up good content.   You must put up good content as well as implement these other tips that will increase readers experience thereby improving the performance of your blog.

What are your thoughts about blogging?

😱Neil’s Top 5 Social Media Mistakes To Avoid👈

Whether one owns an established business or a startup, social media marketing is something that everyone is using to reach and communicate with the customers. It makes sense to be where your potential customers hang out. Mistakes are made in business all the time. It is not different with marketing approaches on social media. The fact is making too many social media mistakes does affect the revenue of a business. Larger businesses may be able to work through social media mistakes, but for the solopreneur or startup having a lack of revenue for too long will result in that business failing. With research, a long list of social media mistakes can be made. However, according to Neil Patel, these are the top 5 social media mistakes to avoid.

1) Posting content too often. You may get away with this on Twitter. But on the other social platforms, this tactic should be avoided. The old rules were post often and people will see your posts. But, with the algorithm changes, fewer people are shown your posts. If all they see are your posts, they will begin to ignore them. The new rules are post only 1 quote, 1 image post or 1 status update per day. This rule does not apply to Live video or stories.

2) Stop posting mediocre content. Since you are only going to post 1 status update, quote or image post make it worthwhile. Always strive to put out content that adds value to your audience whether it’s a status update a video or blog post. They will appreciate it and will look forward to seeing your posts in the future.

3) Not leveraging videos – Video is the future. Facebook, YouTube, LinkedIn, all of these players want to get your attention. Even more so than live broadcast television. Social sites are craving for your attention. Facebook wants you on their platform rather than you watching HBO, Netflix or ESPN. That’s why they want you to upload video content. If you upload video content you will 2 to 3 times more engagement with video than a text or image post.

4) Not engaging in the first hour of your post. – The way most social algorithms work is what does well in the first hour generally goes viral. It’s opposite than SEO that is a long term game and can take you 30, 60 days or even 6 months to a year to get ranked. On the social web, it’s all about that first hour. If you have an email list, send that video or status update to your list so you can drive more engagement. If you have a push notification such as a subscribers list with subscribers.com send you status update so you get more views and engagement. This way over the next 30 days you will get more views on Youtube and in the next 24 hours get more views and engagement on Facebook.

5) Failing to engage with your audience. The social web is about engaging. If you asked me a question and I did not get an answer that would be rude. If someone leaves a comment you must respond in some way like “hey, thanks for your comment”, or, “thanks for creating this video”. And, when you make your videos, ask people to comment on whether the liked the video. Their replies will guide you in making more videos they like. It’s a two-way street. Rather than just liking a post or video leave a brief comment. The social networks track all of our engagement.

If you stop making these mistakes you will begin to get more traction on the social web. Regardless of whether you use FB, Linked In, Twitter, Youtube, these tactics will help you out.

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