Most people set goals they have no control over which prevent them from having goals that work. Let’s say they have a goal of bringing in 10 new clients this month. How do you know this will happen? You really don’t. The reason is you are not in control of other peoples decisions whether or not to do business with you.
The better goal is to control how many sales presentations will be done or how many sales calls will be made in the next month. If they have a 10% closing rate then theoretically when making 100 sales calls per month then it’s conceivable that the goal of 10 new clients will be achieved.
One way to increase the closing ratio is to work on improving the closing percentage and sales skills that will help get closer to that goal of 10 people. The revised goal can then be to make 100 sales calls per month and read 3 sales books this month. Statistics show the byproduct should give you what you want.
Many digital marketers have the goal of making $10k/month by the end of the year. This is another example of a goal that is outside of their control. What can they do to put this more in their control? They can launch a new product every quarter. Then the question to be answered is what activities do they need to do to grow an audience large enough to buy their products? How many Youtube videos will need to be produced. Or how many blog posts will need to be published. What daily activities must they work on to build an audience to reach their perfect prospect?
Set goals that you are in control of. Ultimately it is you who controls how many videos will be produced every week. You are not in control of how many subscribers you will get. If you set a goal of 250K subscribers a month, it is outside of your control and setting yourself up for a letdown. Now if you say you will do three videos per week for the rest of the year, that’s achievable. The reason is you don’t need other people to take specific actions to reach your goal of 3 videos per week. You are dependent on no one but yourself to hit that goal. You may not reach 250K subscribers but your consistent action will start getting you there.
Another problem that comes up in goal setting is not implementing the right strategy that’s aligned with the goal. Going back to our example of making 100 sales presentation per month, what needs to be done to get in front of people to make that many presentations? Will you be publishing to your blog or running facebook and linked in ads? What does the funnel process look like for the person who does not know who you are? What process will they go thru?
Examining the $10k per month example and you are a fitness or wellness consultant doing one on one sessions at $100 per hour. Your current model requires you to drive to the client’s office and drive back to the office. Is that a business strategy that can be leveraged to get you to the $10K per month? Doing some rough calculations you will quickly see it will require working some crazy hours to get to $10k per month at $100 hour.
By implementing some changes to your current model that includes a $97 per month membership program with an upsell to a $495 coaching package done online will get you to your goal more quickly. Unproductive drive time will be eliminated making all those hours available income-producing activities.
Using the 250k subscriber example if we posting to Facebook, Instagram and blogging it won’t get us to our 250K Youtube subscribers. A social media strategy is not going to grow a Youtube channel. More work on Youtube is the way to grow a Youtube channel.
Lastly, people are not taking the daily steps required to hit their goals. They need to have a daily method of operation (DMO) that aligns with their goals. Looking back on the person who wants $10k per month decides 100 presentations per month is the way to go. But if they are responding to emails, posting on Facebook, then on IG or watching Youtube videos none of those actions are in alignment with their 100 per month presentation strategy. The better strategy may be running LinkedIn ads with a funnel to generate interest in strategy calls to get to 100 presentations to close 10 clients.
It’s imperative to make sure every activity done in a day are in alignment with increasing the client base. Next, is your strategy in alignment with your goal. The goal is that thing that can be controlled. That’s how you get goals to work.
This works in all areas of life. For the person who wants to lose 40 pounds but continues to eat the same things and not exercise because of the weather etc. The weight loss goal won’t be reached if daily behaviors don’t change and the strategy hasn’t changed. But, if that person takes action by getting up earlier every day and getting to the gym and has started making healthier food choices then its likely weight loss will happen.
1) Goals must be achievable by you alone and not dependent on the actions of other people.
2) The strategy must be in alignment with the goals.
3) Then the day to day actions must meet the goals set by you. Remember as a digital marketer the data is clear you will not build your biz exclusively on social media. The reach on Facebook is now just 1/100th of what it was 2 years ago unless you are buying ads. Social media is a total waste of time.
Make sure actions align with your strategy and your strategy aligns with your goals and that the goals can be accomplished with your effort and not those of someone else.
Finding your personal “Triad” is the fastest way I’ve seen people succeed online. It works more consistently than anything other approaches I’ve seen both online and off. This post covers what the “Triad Secret” for success is with real-world examples of how this concept works so that you can create your own Triad Secret in your business.
The “triad secret” for success is when you combine 3 or more separate skills or niches into something unique. This is not a new concept, it’s been in front of you this entire time! Every successful person I know and have observed does this. They may not know they are doing it, but they are.
The original idea came from Scott Adams, the creator of the comic strip, Dilbert. He says, “Every skill you acquire doubles your odds for success.” You only have to be “good” at these skills when you add enough of them. And, you don’t have to the best in the world at anything. He explained the idea in detail during an interview with a Forbes magazine reporter.
Here is a summary of what he said:
He is not that great of an artist… He’s good, but definitely not “best in the world”. He is not as funny as a stand-up comedian either. But, he’s kind of funny. He wasn’t that great as a businessman and he isn’t that good of a writer. To sum it all up, he has fairly average talents. But, when you add them all together it creates something extraordinary! This is the easy option compared to becoming the best in the world at something!
Here’s the method explained another way:
You want to get very good at a few different skills and focus one of those skills on content creation. Content needs to a published as a blog, video or a podcast. The content you will publish will be based on the other two skills. The unique mix of skill is where the real value lies. Your personal mix IS your path to success.
The following video explains in greater with examples of website owners who took merged average skills into something extraordinary.
Being a network marketer is not easy! You are probably exhausted from working harder in your business than you thought you would be, right? Perhaps your reason for entering this profession was to make some extra cash, maybe replace your day job and get some freedom back, but at times you’re struggling to pay your bills. If this describes you and you’re feeling discouraged I understand. I’ve been there. However, when I learned the 17 common mistakes in network marketing I was able quickly to correct the mistakes I was making. Once you know what these mistakes are, I’m sure you will have a similar outcome as I have.
There are some powerhouse leaders in network marketing secretly using the internet to prospect new business partners and build their brand while encouraging their downline to use “old school” recruiting methods. Shock! Yes, it’s true. The reason why they promote old school methods is that they are duplicatable. The strategies used by those at the top took many years to learn and required a significant financial investment that few who are just starting out can afford. However, with perseverance and an unwavering desire to learn in time you can deploy those strategies too. Have you noticed that rarely you will know the company these leaders belong? The reason is they have built a personal brand that attracts new entrepreneurs to them regardless of what company the new aspiring business owner chose to join.
Have you reached a point where you are thinking about quitting because you feel there is something wrong with your company’s opportunity? The truth is rarely, it is the company. The reason you are struggling is due to your lack of skills about building your network marketing business. The good news is you can learn how to do that.
The following list of common mistakes made in network marketing will help you correct some of the things you may be doing wrong.
At the end of this list, I will give some tips on personal branding and provide you with some free and low-cost resources that will help you.
1) Posting spammy messages. For example, “I need 5 friends to become product testers”. “Join today and make $2,000 by next month”. “I’m close to ranking up and I need your help”. . . Not only are these posts about you, but these posts also repel rather than attract your ideal customer or business partner. Your goal should be to successfully convey a compelling marketing message. This is done by providing “value” that is helpful to your target audience. The marketing of your goods and services and opportunity benefits should always be directed toward people who have a want AND a need for what you have to offer.
2) Adding people to groups without their permission. Groups are for people with similar interests. Always ask the person if they are interested in joining your group. You should only invite someone because they will get value from and provide value to the group. When adding someone to a group without their permission makes you appear deceitful. Not only is it unprofessional it is disrespectful.
3) Spamming your friends’ inbox. Sending random spammy inbox solicitations will be the fast track to being unfriended rather than getting a reply. The better way is to have an engaging conversation to find if there is a need for your product or service.
4) Not Being Active on Social Media. Some people are afraid of exposing themselves on social media. Social media is here to stay and is an excellent way to grow your business. It is no different than greeting someone you know at a social function. Be yourself and mingle.
5) Not Engaging – Social media is just like attending social events offline. Hopefully, you would never walk into a party find a quiet corner to hide from the guests and not talk to anyone. Why go to the party? On social media, you have to engage with your audience. That means you have to like, comment and communicate with others. It takes time but you have to do it. Most importantly, if you don’t engage with others, you are telling the social media platform algorithms that you either have no interest in people or people are not interested in you. The platforms algorithms are programmed to “penalize” you by decreasing the number of people who see your posts making you irrelevant.
6) Treating Social Media As Something Different. Social Media is just another way to meet people. However, there is some etiquette to be aware of. If you won’t do it offline, then don’t do it online. Would you walk into a house party and without getting to know your new friends begin immediately start pitching products? Of course not. So don’t do it online either.
7) Focus On Too Many Social Media Channels. To start, it’s better to focus on just one. You have limited time and a large learning curve. There is no way you can stay active and do well on all social media channels (such as Facebook, Linkedin, Youtube, Pinterest, Instagram). When you have developed some skills to effectively manage more than one channel then add another network or if you have the budget hire a full-time social media manager for you.
The network that is most popular with network marketing prospects is Facebook because it’s easy to connect with people there. But, you may not get the results you are looking for on Facebook. Growing organically on Facebook is a slow process and requires patience. The last couple of years many have discovered that Twitter is a great platform to generate leads and have migrated to that platform. If lead generation is a problem for you, I suggest a Twitter lead generation strategy. I have found this free mini-course to be relevant and up-to-date. I will give you basic skills to get you started.
8) Trying to Sell Your Products and Opportunity Immediately. This is similar to #1. Pitching your product or service without building first rapport makes you appear like a needy, desperate salesperson. No one wants to do business or associate with needy people.
9) Not providing value. The best way to provide value is to educate about the benefit of using product or services within your marketing strategy. Posting your link does not do that. For example, let’s say you are marketing essential oils. Rather than say “Oregano Oil. It’s good for you” Get it here (your link), you should say what oregano is and why it’s good for healing, wellness etc. Social media research suggests to put out 6-7 pieces of valuable content before putting out call-to-action content where you suggest how to get the product.
10) Promoting Your Company and Products. This may be controversial and goes against what you’ve been taught but top online marketers don’t use social media to sell. Like in #9, they provide value, build rapport in chat, on the phone or in person. The rapport building process is where recruiting and sales occur. Please note, they do use advanced skills to promote their webinars and book offers on social media with sponsored ads (paid advertising). As you advance in your career you will want to adopt these skills as well.
11) Posting links to your company. You kill the curiosity and people become less excited to meet and learn about your business because they can Google or Bing your company and learn everything on their own. One tactic marketer’s use is to do company and product reviews to steer away from your search toward what they are promoting. Rest assured, there will be a negative review posted about your company by someone and it will place doubt in your prospects mind.
12) Not Showing Commitment to the Business. What is your main vision? Are you being committed? Are you a real entrepreneur? Most importantly, are you a SERIOUS Entrepreneur?! These are questions that go through a followers mind when visiting your timeline. Avoid inviting people to play games like Candy Crush or posts about your high scores video game. Serious entrepreneurs are not wasting their time playing video games! If you want to be taken as a serious entrepreneur, make sure your posts are consistent with that image you want to create. If you wish to post things like that make sure that only your closet friends will see them. (There is a way to segregate your friends’ list).
13) Posting Things That Are Not Consistent With What You Represent Review #12. People ARE watching what you do. Don’t post things that are inconsistent with your business. If you’re in a health and wellness company promoting weightloss products you don’t want to post pictures of you eating a banana split.
14) No Personal Content. If you are using a Facebook profile for both personal and business purposes you must balance out your posts. Post something about your business and post things about what’s going on in your personal life. Avoid controversial subjects such as politics. Your timeline is not a place to rant. If you must engage in controversial subjects share that stuff with only your closest friends or join groups of people who have similar interests as yours.
15) Not Having a Time Budget for Social Media. Social media can HURT your business if you let yourself get carried away with it. There are endless things to read and things to comment on keeping you away from the money making activities you should be doing. The social media platforms want you to stay on their platform. That’s how they make money. Be wise to their tactics and budget 5-10 minutes for each social media session. Once your scheduled time is up return to the things you were working on.
16) Spending Too Much Time on Social Media. Don’t be so connected that you’re not connected in life. You may have thousands of online friends, but are you avoiding your friends offline? Refer to #15 – set a time budget for social media activities so that you have time to be present with your loved ones. Turn off the phone and computer and go out for a walk and reconnect your surroundings.
17) Arguing with a prospect. If your prospect has said no to your product or opportunity never argue with them or tell them what they’re missing or what is good for them. You will probably be unfriended if you do. Respect their answer and value their friendship. You never know overtime by consistently providing valuable content and engaging with them they may become your customer or business partner in the future.
Those are the top 17 common mistakes that network marketers make with social media. There are others you will learn as you progress. Do any of these resonate with you? Which ones do you need to work on?
Now that you know the top common mistakes here are some things you should be doing now.
Always remember that people join people, not products. Unless your network marketing company started yesterday, I’m going to bet that there are thousands of distributors in your organization. What are YOU going to do to set YOU apart from them? People want to do business with people they know, like, and trust… they want to follow, join, and buy from people who add VALUE to their lives…
Learning how to brand yourself so people are attracted to you is an acquired skill. Having valuable content to share with your prospects helps to build credibility in you and develop your brand. This website provides you with free relevant training on attraction marketing, lead generation, weekly webinars. They even give you a personal blog! Did I say it was free! It’s rare to find free relevant training online. This is one of the places you can learn a lot from to propel your business.
When you know who you’re speaking to you will begin to get people to listen to you. The more targeted you can become, the more clear your message will be.
If you’re new to the industry you may be thinking why would someone listen to me? How can I compete with someone who has a larger presence in the industry? How am I supposed to tell someone how to create a thriving business when I was still building mine.
The truth is you don’t have to be an expert to be an inspiration. People want to follow others whom they can relate to. If you’re new and don’t have a lot of experience, be honest. All you have to know is just 10% more than the person you’re talking to. Yes, I’m being serious.
You never need to buy leads from a leads vendor. Not only are they expensive, but they are usually sold over an over again. And, rarely do any of them convert into a sale. As I mentioned earlier you will find several free, relevant courses on how to generate leads here. All of the courses are very good. My favorite is the Twitter Lead Machine. Although this course is not free, the skills and tools I acquired from this course generate consistent leads and sales for me every day. You can get the free mini-course that will help you start generating leads now. You can get it here.
Are you feeling a bit confused about what to do? I’m glad to help you. I remember what it was like to get started. For the readers of this report, I’m offering a free 30-minute coaching session with me. Let me help you discover what you should be doing and point you in the right direction.
To schedule your free session with me send email me at email@example.com. Be sure to put COACHING SESSION WITH YOU in the subject line so your email will stand out from the others. I’ll get back to you within 24-48 hours to schedule a day and time to meet.
I hope you got some value from what I shared with you. To your success!
Although they overlap, there is a difference between a Facebook profile, page, and groups. Each page type functions differently and each serves a specific purpose.
The Facebook profile is where your Facebook presence begins. The profile page is where you introduce yourself. The intro section is where you make a brief statement saying what you believe in, what you stand for and so on. Underneath the intro is where you list your employment history, your location, your relationship status and link to a business page or fan page.
Your profile page also has an about section. I have found many people do not complete this section which is a mistake if you are building a brand or a business. People want to connect with people they have things in common with. This section allows you to share more details about you. Your profile page is where you will find your photos, friends list and your archive file.
Your timeline is within the profile page. It allows profile users to view their own posts, posts from friends and stories they are tagged in.
Also embedded within the profile is your Home Page. This is where you will find your newsfeed where you will see other peoples posts that Facebook allows you to see. This page is where you will find shortcuts to groups you have joined, your messenger app, events and so on.
The Facebook Page is also known as your Fan Page. Your page is your timeline for your organization, your business, your brand, and public figures. It’s similar to the profile page in that the page owner can post images, stories, and videos. One difference between the profile and your fanpage is your Page is where you will post any events you wish to promote.
While people will either become your friend or follow you on your profile, people will “Like” and follow your Page. They will see updates in their newsfeed from the Pages they have “liked” as they will from posts that appear from their friends and followers.
You can have multiple Pages whereas you can only have one profile. If you plan on doing any paid advertising you will only be able to do that with a Page. No paid advertising is allowed from a personal profile. Additional features exclusive to the Page is the ability to manage notifications, and schedule posts hours, days, weeks and months in advance.
One of the most powerful features of the Page is the Insights feature. Insights will track how your posts are performing such as how many people liked your posts, or how many people liked your page. It will also give you information on how many people engaged with your post or watched your videos.
Families, peers, teammates, co-workers, and coaches use Groups. Their purpose is to share information with a group of people with similar interests.
There are three privacy options which are public, closed and secret within Groups. The public groups are open to anyone who wishes to join. The closed groups require permission to join. Groups typically require you satisfactorily answer a few qualifying questions before your request to join is granted. Your answers must align with the guidelines of the group to be approved by the group administrator. Lastly, there’s the secret group. Secret groups require an invitation to join. Admission into secret groups typically requires verification of your membership subscription or purchase of a product or service.
If you thought hard work was the number one trait it was a good guess. But, that’s only a fraction of it. Becoming successful does require hard work. However, scientific proof says you will not become successful because you work hard. If that were true then the construction worker would then automatically become successful. They would be the most wealthy in the world. Waiters and bus staff work hard and therefore would be wealthy too!
The Hexaco Personality Inventory is considered to be the most accurate rating model in determining individual personality traits. It examines 6 factors or dimensions within the human personality. They include Honesty-Humility, Emotionality, Extraversion, Agreeableness, Conscientiousness, and Openness to Experience. Based on all the models examined Hexaco has proven that Conscientiousness is by far more correlated with business success than any other personality trait.
There are 4 subcategories within the Conscientiousness dimension. Each subcategory represents 25% of the overall dimension. They are:
Hard work (Diligence/hustle) – Hard work or diligence will not guarantee success as illustrated earlier. If that were true then all hard working people would be successful.
Perfectionism – You have to know how to double check your work. For example, if you are the pilot of a plane, you must double check your procedure to avoid a catastrophic mistake. That’s why the flight crew is required to work through a checklist before takeoff and also work through a checklist upon landing. Knowing how to double check your work requires a willingness to accept you are capable of making mistakes and will do all that’s possible to prevent them.
Organization – Take 10 minutes every day to organize your day. You will have more success and less stress when you know what you need to get do and how much time it will take to get things done.
Prudence – This is the most important subcategory! Prudence is the ability to make the right decision. When thinking of a compass most entrepreneurs tend to go south when they should be heading north. When heading in the wrong direction, you will eventually arrive at your destination but how much precious time is wasted is based on your decision to correct your course.
Making the right choice is a skill that requires good judgment and reasoning. Most entrepreneurs develop prudence through trial and error. However, the learning curve can be shortened dramatically by reading relevant material, getting mentors, obtaining guidance and relying on past experience. Seeking the counsel of people with the proper knowledge and experience will help you find your true destination and shorten the entrepreneurial journey.
The day you admit you’re lost will help you get on track faster. It will allow you to be found by people who can help you. All the greatest leaders in the world have.