Productivity Tips Archives - Kristie J Mathews

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How Wakelet Can Help You With Content Creation – A Must Have Tool

I found this application about a month ago and thought it would help me organize topics for content creation. It’s called Wakelet. You can get your own free account at https://wakelet.com. Wakelet has proven to be a worthwhile application and one I am using every day. Below is a quick demo for you.

What is Wakelet

Wakelet is a free visual content platform helping people, businesses, and academic institutions organize and curate their online information so it is easier to find and share. It is an incredible user-generated content curation engine.

There are already a number of very good content curation (bookmarking) sites on the web such as Scoop.It and Pocket.

Wakelet allows anyone to assemble collections of links, videos, and images on any topic they like. The idea with Wakelet is to enhance traditional Google search results with topic-based curated collections. 

🆓Free Marketing Tools To Get More Traffic To Your Social Sites🌞

Do you want to get more social media traffic?  Who doesn’t right? In this blog post, you will learn about six free marketing tools that will get more social media traffic to your social sites.

The free marketing tools I’m about to share with you are essential for being more productive so you have more time to work with your clients and engage more with your followers.

Don’t underestimate the power of these tools because they are free.  They will easily provide adequate service that will save you hours of repetitive work.  They are essential for the solopreneur and small business owner.

Hootsuite and Social Pilot

The first set of free marketing tools are Hootsuite.com and Social Pilot.co.   Both of these tools are social media management systems. They help you keep track and manage your many social network channels.  Hootsuite.com has both a free and subscription-based service.

The free version allows you to manage 3 profiles and schedule 30 messages.  The system will post your messages at the times you have chosen.   For a professional level subscription, you can manage 10 profiles and have unlimited scheduling.   One of the most appealing features of Hootsuite is the bulk scheduler.

If you have a lot of posts you can upload them all in one .csv file saving you hours of time from posting your messages manually.

Hootsuite has been around for several years and is widely known throughout the industry.  However, I discovered Social Pilot.co and prefer it over Hootsuite.

Social Pilot works much like Hootsuite.com, however, the bulk scheduler is far superior to Hootsuite.   Unlike Hootsuite, Social Pilot allows you to schedule your messages in bulk along with an image which is a huge time saver.

In Hootsuite, you must manually add your images after uploading your messages.   To upload images you will need to attach a link to your image which is easily done on sites like Imgur.com

Once your image has been linked add your image URL to your .csv file and upload it to Social Pilot and you are good to go.

Social Pilot offers a free 14-day trial and then after you will need to subscribe to one of their service plans.  The professional plan at $25.00/month will be sufficient for most home based marketers.  Start your free trial period here.

Chatbots

What is a chatbot?  A chatbot is an artificial intelligence (AI) software that can simulate a conversation (or a chat) with a user in natural language through messaging applications, websites, mobile apps or through the telephone.  Chatbots are widely used and for good reason.

They have open rates of up to 90% over email that has around a 10% open rate.   For this reason alone is why you should use chatbots in your business if you are not already doing so.

There are many chatbot vendors and many offer free services along with paid plans.  I have found the free subscriptions offer sufficient applications to allow you to build a robust list.  Once you start generating revenue from your chatbot list you can then upgrade to a paid plan.

I recommend both Many Chat and Mobile Monkey.   They are great services and both offer a robust free service.  Their tutorials are easy to understand which makes set up a breeze.   The one difference between the two services is that Mobile Monkey can establish communication with the follower in the comment section of the post.

This one feature is why I lean towards Mobile Monkey.  As of this writing that feature is not available with Many Chat.   Another advantage of Mobile Monkey is the cost of their training program.

There are many marketers offering Many Chat training for upwards of $297.00 for approx 8-10 hours of training.

However, with Mobile Monkey, you can buy their training for $19.99 and receive 12 hours of training.  The training is taught by Issac Rudansky a best selling author and founder of Adventure Media.   Issac is sought after by large corporations to develop their chatbots.

Once you learn how one chatbot works, it’s easy to learn another providers system.   For the cost of entry, and the added feature of comment engagement I recommend Mobile Monkey.   Get your free Mobile Monkey account here.

Buzzsumo

Buzzsumo is a powerful online tool that allows any user to find out what content is popular by topic or on any website.   It also gives you the ability to quickly identify who the major influencers are.

Buzzsumo helps you find great content ideas by comparing your keyword ideas and more.  Just enter your domain, another domain and see what is being shared socially.   You can also find influencers related to particular topics and get alerts based on keywords, brand name, links, author name or domain.

Tracking competitors is a breeze as Buzzsumo will analyze their content and show how well the public like it.  Check out Buzzsumo here.

Keywords Everywhere

Last year I found out about Keywords Everywhere and have become a fan of the Keywords Everywhere Tool. Through testing many different keyword research tools, I find myself coming back to this one.  It is easy to use and convenient. If you aren’t familiar with Keywords Everywhere it is an extension that is available for both Chrome and Firefox that displays the search volume for keywords right in Google’s search bar.

My favorite feature about the Keywords Everywhere tool is that you can quickly get the search volume for any keyword by going directly to Google and typing it in. Technically, you don’t even have to search for the keyword. The tool displays the search volume for that keyword in the Google Autocomplete section, as well as lists additional keywords.

In the example below, you’ll see the search volume for the keyword “hotels in Las Vegas”. It also displays the cost-per-click (CPC) of the keyword and competition data.

Once you search for a keyword in Google, the tool will also display Related Keywords on the right-hand side of the search results. The keywords displayed in this widget are phrases that people often search for in addition to the keyword that you searched. Then, if you scroll all the way to the bottom of the search results, you’ll find even more keyword suggestions. These are searches that also relate to the search you made.

Keywords Everywhere is free to use. There is no monthly or yearly commitment and it provides the same data as Keyword Planner. The data that is pulled through Keywords Everywhere is the same data that is released by Google. All you need to do to set up this tool is to download the extension and then you’ll need an API key that will be sent to you by email. Once you have received the key all that is left is validating it and you’ll be set to search for as many and all keywords that you want.

Hello Bar

What is a hello bar? A hello bar is a great alternative to using a pop-up, an option that is unpopular with so many. Hello bars are less obtrusive, yet they are constantly on display. This means you can present a specific message to your visitors, without distracting them from your regular content.

Hello Bar the company provides a standalone plugin designed to be used with WordPress, Wix, or other webpages. It can add custom lead capture tools such as hello bars, pop-ups, pages, or messages to a website.

Hello Bar is easy to use and only requires one line of code added to a website to get started. They offer the traditional hello bar as well as other types of widgets. Additional features include reviews by experts, A/B testing, targeting, email integration, and assistance with GDPR compliance.

Hello Bar offers pricing tiers.  Their free account has some limitations from the paid version but does allow an unlimited amount of subscribers.  It is perfect for entrepreneurs on a tight budget who has a small list or is just starting to build one.

You can get a hello bar up and running in just a few minutes.  Get your free account here.

Boost Your Facebook Posts

This is the only strategy that requires you to spend some moolah.  Recent changes to Facebook’s News Feed algorithm has made it nearly impossible to get your content in front of the eyes of your target audience.

To counter this the smart thing to do is to allocate a budget for promoting content to ensure your posts are reaching the right people at the right time.

Before you push that boost button on your Facebook page I recommend you create a “promoted post” using Facebook’s Ad Manager.   Why use a promoted post in Ad Manager?

With Ad Manager, you’ll be able to expand your content’s reach while capitalizing on better targeting, more features, and higher contention for space via Facebook’s ad auction.   This method gives you more control on who sees your message and when.

A regular “Boost” is easy and your content reaches more people than it would have organically. But the truth is that, unless you’re lucky, the majority of those extra viewers aren’t likely to respond to your content in a way that’ll make the investment in the boost worthwhile.

Taking the extra step to promote posts through Ads Manager can go a long way in terms of results, so I highly recommend it.

Conclusion

All the tools mentioned here will help you time.  And, by saving time you are saving money.   The more time you have available for building offers and serving your clientele is like money in the bank.   If you prefer to watch a short video about these tools you can watch it here.

⛔️Warning! You’re Losing Money By Not Using Customer Avatars👩

Warning! You’re Losing Money By Not Using Customer Avatars.  “When you market to everyone, you’re marketing to no one”. This is a common mistake made by all marketers starting out. I made the same mistake too. But, when I started speaking to my avatar, it was like magic. In this video, I’ll share how to create your customer avatar.

 

 

 

😱Neil’s Top 5 Social Media Mistakes To Avoid👈

Whether one owns an established business or a startup, social media marketing is something that everyone is using to reach and communicate with the customers. It makes sense to be where your potential customers hang out. Mistakes are made in business all the time. It is not different with marketing approaches on social media. The fact is making too many social media mistakes does affect the revenue of a business. Larger businesses may be able to work through social media mistakes, but for the solopreneur or startup having a lack of revenue for too long will result in that business failing. With research, a long list of social media mistakes can be made. However, according to Neil Patel, these are the top 5 social media mistakes to avoid.

1) Posting content too often. You may get away with this on Twitter. But on the other social platforms, this tactic should be avoided. The old rules were post often and people will see your posts. But, with the algorithm changes, fewer people are shown your posts. If all they see are your posts, they will begin to ignore them. The new rules are post only 1 quote, 1 image post or 1 status update per day. This rule does not apply to Live video or stories.

2) Stop posting mediocre content. Since you are only going to post 1 status update, quote or image post make it worthwhile. Always strive to put out content that adds value to your audience whether it’s a status update a video or blog post. They will appreciate it and will look forward to seeing your posts in the future.

3) Not leveraging videos – Video is the future. Facebook, YouTube, LinkedIn, all of these players want to get your attention. Even more so than live broadcast television. Social sites are craving for your attention. Facebook wants you on their platform rather than you watching HBO, Netflix or ESPN. That’s why they want you to upload video content. If you upload video content you will 2 to 3 times more engagement with video than a text or image post.

4) Not engaging in the first hour of your post. – The way most social algorithms work is what does well in the first hour generally goes viral. It’s opposite than SEO that is a long term game and can take you 30, 60 days or even 6 months to a year to get ranked. On the social web, it’s all about that first hour. If you have an email list, send that video or status update to your list so you can drive more engagement. If you have a push notification such as a subscribers list with subscribers.com send you status update so you get more views and engagement. This way over the next 30 days you will get more views on Youtube and in the next 24 hours get more views and engagement on Facebook.

5) Failing to engage with your audience. The social web is about engaging. If you asked me a question and I did not get an answer that would be rude. If someone leaves a comment you must respond in some way like “hey, thanks for your comment”, or, “thanks for creating this video”. And, when you make your videos, ask people to comment on whether the liked the video. Their replies will guide you in making more videos they like. It’s a two-way street. Rather than just liking a post or video leave a brief comment. The social networks track all of our engagement.

If you stop making these mistakes you will begin to get more traction on the social web. Regardless of whether you use FB, Linked In, Twitter, Youtube, these tactics will help you out.

❓Are you setting goals outside of your control? 🎛 – Set goals that work!

Most people set goals they have no control over which prevent them from having goals that work.  Let’s say they have a goal of bringing in 10 new clients this month. How do you know this will happen? You really don’t. The reason is you are not in control of other peoples decisions whether or not to do business with you.

The better goal is to control how many sales presentations will be done or how many sales calls will be made in the next month. If they have a 10% closing rate then theoretically when making 100 sales calls per month then it’s conceivable that the goal of 10 new clients will be achieved.

Restructure The Goal

One way to increase the closing ratio is to work on improving the closing percentage and sales skills that will help get closer to that goal of 10 people. The revised goal can then be to make 100 sales calls per month and read 3 sales books this month. Statistics show the byproduct should give you what you want.

Many digital marketers have the goal of making $10k/month by the end of the year. This is another example of a goal that is outside of their control. What can they do to put this more in their control? They can launch a new product every quarter. Then the question to be answered is what activities do they need to do to grow an audience large enough to buy their products? How many Youtube videos will need to be produced. Or how many blog posts will need to be published. What daily activities must they work on to build an audience to reach their perfect prospect?

Set Goals Within Your Control

Set goals that you are in control of. Ultimately it is you who controls how many videos will be produced every week. You are not in control of how many subscribers you will get. If you set a goal of 250K subscribers a month, it is outside of your control and setting yourself up for a letdown. Now if you say you will do three videos per week for the rest of the year, that’s achievable. The reason is you don’t need other people to take specific actions to reach your goal of 3 videos per week. You are dependent on no one but yourself to hit that goal. You may not reach 250K subscribers but your consistent action will start getting you there.

Another problem that comes up in goal setting is not implementing the right strategy that’s aligned with the goal. Going back to our example of making 100 sales presentation per month, what needs to be done to get in front of people to make that many presentations? Will you be publishing to your blog or running facebook and linked in ads? What does the funnel process look like for the person who does not know who you are? What process will they go thru?

Re-Evaluate Your Strategy

Examining the $10k per month example and you are a fitness or wellness consultant doing one on one sessions at $100 per hour. Your current model requires you to drive to the client’s office and drive back to the office. Is that a business strategy that can be leveraged to get you to the $10K per month? Doing some rough calculations you will quickly see it will require working some crazy hours to get to $10k per month at $100 hour.

By implementing some changes to your current model that includes a $97 per month membership program with an upsell to a $495 coaching package done online will get you to your goal more quickly. Unproductive drive time will be eliminated making all those hours available income-producing activities.

Using the 250k subscriber example if we posting to Facebook, Instagram and blogging it won’t get us to our 250K Youtube subscribers. A social media strategy is not going to grow a Youtube channel. More work on Youtube is the way to grow a Youtube channel.

Have A DMO That Aligns With Your Goal

Lastly, people are not taking the daily steps required to hit their goals. They need to have a daily method of operation (DMO) that aligns with their goals. Looking back on the person who wants $10k per month decides 100 presentations per month is the way to go. But if they are responding to emails, posting on Facebook, then on IG or watching Youtube videos none of those actions are in alignment with their 100 per month presentation strategy. The better strategy may be running LinkedIn ads with a funnel to generate interest in strategy calls to get to 100 presentations to close 10 clients.

It’s imperative to make sure every activity done in a day are in alignment with increasing the client base. Next, is your strategy in alignment with your goal. The goal is that thing that can be controlled. That’s how you get goals to work.

It’s Also A Life Strategy

This works in all areas of life. For the person who wants to lose 40 pounds but continues to eat the same things and not exercise because of the weather etc. The weight loss goal won’t be reached if daily behaviors don’t change and the strategy hasn’t changed. But, if that person takes action by getting up earlier every day and getting to the gym and has started making healthier food choices then its likely weight loss will happen.

1) Goals must be achievable by you alone and not dependent on the actions of other people.
2) The strategy must be in alignment with the goals.
3) Then the day to day actions must meet the goals set by you. Remember as a digital marketer the data is clear you will not build your biz exclusively on social media. The reach on Facebook is now just 1/100th of what it was 2 years ago unless you are buying ads. Social media is a total waste of time.

Make sure actions align with your strategy and your strategy aligns with your goals and that the goals can be accomplished with your effort and not those of someone else.

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