🤔Is Blogging Still A Thing In 2019?
Is blogging still a thing in 2019? Should you continue to blog? Is it a good time to start a blog? With over 1 billion blogs on the internet in 2019, these are good questions to consider.
I believe blogging is still a thing in 2019 and will continue to do so. But, I am making changes to how much I blog. Here are a few tips that I am implementing now. If you want to improve the performance of your existing blog or considering starting one this year these tips should help you get better results.
Focus on Quality
This is the most important tip of all the tips I’m sharing in this article. You must produce quality content. With over a billion blogs on the internet, there are literally hundreds of thousands of blogs posts written every day.
There is way too much content on the web for anyone to consume. Gosh, I think the calculation is that 1 out of every 7 people on this planet has a blog! That’s unreal, isn’t it?
When focusing on quality think about writing about new and unique content. You want to write about stuff that is not already on the internet.
Write content that answers many of the questions in your keyword search. Google is great for presenting the questions others are searching for. So, write answers to those questions too. The more relevant content you can write about you will have a greater chance of getting a good ranking.
Writing good content takes time. Rather than just putting out content for the sake of putting out content, take the time to write quality content. If it takes a week or 2 weeks so be it.
Respond to comments
Now that your content is written and published be sure to respond to any comments you receive. Your blog is one of your communication channels. It would be inconsiderate to not reply. If someone asks a question, answer it. And if there’s not much of a comment, just say thank you!
Lastly, end your blog post with a question mark and not just a question statement. Ironically, the actual “?” mark will increase your engagement.
Include the words YOU and I
Using the words YOU and I will make your blog post feel more like a conversation. I’ll give you an example. This is just made up for this post. “Wouldn’t you love to get more engagement on your blog? I know I would. People say it’s hard to get people to comment, but it’s not that hard to do. Today I’ll show you how to do that.”
Include Calls To Action
Include calls to action (CTAs) in your blog. A good place to do this is in a sidebar widget. These eye-catching widgets can be used to invite people to your webinars or a promotion. The use of sidebar widgets are known to increase your conversions.
Build your list by collecting emails. You may have heard that email open rates are on the decline and some even tout email lists is no longer relevant. That cannot be farther from the truth. Anyone in sales knows that the money is in the list and if you don’t have a list you won’t last.
You must collect emails for the survival of your business. There are many free email capture plugins that will help you collect emails. Your WordPress theme like Thrive Themes have plugins designed to work with that particular theme.
There are other plugins are well like Hello Bar that is simple and easy to use. Search for a plugin that’s best for your site and get started.
One of the best ways to get emails with your email capture plugin is by offering a lead magnet. A lead magnet is when you offer something of value like a free ebook or a free checklist that is relevant to your topic. Most people are glad to give you their email when they feel they are receiving something of value.
Include Push Notifications
Push notifications are a great way to get people back to your site and grow your list without collecting their email address. Services like Subscribers is a great push notification tool to use. You have probably seen these in action.
Have you ever noticed that little box that pops up in the lower corner of your computer screen notifying you of a new blog post? One way people use push notifications is when they release a new blog post. They are also used to promote a product or a service. All you need to do is give a quick click and within seconds all your subscribers know of your notification.
What is a chatbot? A chatbot is an artificial intelligence (AI) software that can simulate a conversation (or a chat) with a user in their natural language through messaging applications, websites, mobile apps or through the telephone.
Most chat bot companies offer a free version of this remarkable tool. Chatbots get incredibly high click-thru rates of nearly 100% whereas email is about 10%. Chatbot applications streamline interactions between people and services, enhancing customer experience.
At the same time, they offer companies new opportunities to improve the customers’ engagement process and operational efficiency by reducing the typical cost of customer service.
So is blogging still a thing in 2019? YES! But, blogging has changed. It’s not like it used to be by just putting up good content. You must put up good content as well as implement these other tips that will increase readers experience thereby improving the performance of your blog.
What are your thoughts about blogging?